INVISIBLE SPACE Who and Where Products/Industries/Studies Techniques Staff Training Videos/Customer Satisfaction Health Care Research Topics Governmental Areas |
INVISIBLE SPACEWho and WhereAll types of people interviewed from executives and CEOs to doctors, seniors, new mothers, and children.
Have conducted interviews
Foods Health Retailing/distribution Business/industrial Types of Studies:
Brand/Corporate identity; image Advertising and communication Positioning; strategy Packaging Naming Customer satisfaction Formats:
Minigroups Triads, pairs One-on-ones; in-depths (in person; or telephone) Back INVISIBLE SPACE TechniquesEach study is viewed as an entity, with no boilerplate design lifted and applied from one study to another. Each marketing issue is evaluated independently and a research design is proposed to reach the goals and answer the questions. The following are some techniques from which I can draw:
Back INVISIBLE SPACE Staff Training Videos/Customer SatisfactionThe videotapes of focus group sessions can be used to make a training video for any level of staff. Satisfied and dissatisfied customers are interviewed, either separately or together. An expert A/V operator tapes the groups using the best equipment. The moderator analyzes the groups and identifies the key points with narrative comments and a logical sequence to be persuasive. Favorable and unfavorable comments are lifted to support each main idea. I have used Sachs Communications in New York City to assemble these videos. These Customer Satisfaction videos are used extensively by Human Resources Directors to train staff in customer relations/satisfaction and to sensitize management. Back INVISIBLE SPACE Health Care Areas Researched
New Products and pervices Cardiac care Children's hospitals; pediatric medicine Emergency care Gerontology Home health Health & fitness Information systems Managed care Mental health Ob/Gyn Oncology Outpatient care Patient satisfaction Plastic surgery Rehab Staff training Women's health Wellness and prevention Back INVISIBLE SPACE Governmental AreasAt the Peace Corps in Washington, I worked under Charlie Peters, the Director of Research who went on to become the editor of the Washington Monthly. My job was to chronicle the Volunteers' accomplishments and help secure the next year of funding by Congress. I worked on a team that tried to develop a formula to predict the success of Volunteers once they went overseas. That one wasn't so easy. Warren Wiggins, Deputy Director of the Peace Corps, went on to establish a consulting firm called Transcentury that hired returned Peace Corps volunteers and similarly iconoclastic, adventuresome, risk-taking individuals. My travels with Transcentury spanned the country, 40 states to be exact. With access to state and local governments and the man- and woman-on-the-street, I investigated how federal programs impacted the real people. I was soon hired away by General Research Corporation, the think tank, and was soon flying back and forth between Washington D.C. and their Santa Barbara headquarters on a regular basis. My job was to write the gargantuan proposals to evaluate federal programs. When I wasn't writing, I was traversing the countryside evaluating criminal justice, substance abuse, community action, and seniors' programs.
In later years, I was called back to Washington for a temporary consulting assignment with the Peace Corps to design and implement marketing strategies for developing corporate sponsors.
|